auto shop showcase

Auto Shop Showcase | Bowling Green, KY

Back in 2006, Gary Gunn hired me for various tasks in his automotive industry coaching business. I made sales calls, ordered inventory, and even interviewed job applicants. As time went on, Gary realized that he was not taking advantage of my skills as a print and web graphic designer. He then phased me out of my general office duties, and put me to work overhauling his company website and designing printed materials to mail out to his clients. Years later, he returned to the auto service industry after selling that company and waiting out his non-compete clause. When he started his new company Auto Shop Showcase, Gary hired me to set up his auto repair website design.

Auto Repair Website Design For Automotive Business Coach

When Gary reached out to me in 2023, he had a clear vision for his new site. He only needed a few pages, centered around two offers to reel in his potential customers, auto repair shop owners.

We dug deep and resurrected a previous campaign brand from his old business, Showcase. I created the logo years ago as a takeoff on the now defunct Showbiz Pizza, which I loved as a kid. I surrounded it with vintage entertainment tropes such as bright red stage curtains and vintage microphones in our marketing materials. These all returned in the layout of this new site.

Along with content heralding Gary’s qualifications as a business coach, this auto repair website design highlights links to each of those two offers. I created secure forms to add new customers to Gary’s sales funnel. Every form adds a tag to their contact information in Mailchimp, so Gary can add them to the right email journey. Gary’s business plan uses mainly Facebook ad campaigns to drive potential customers to these forms. I have helped with devising and managing these campaigns, as well as creating the artwork for each one.

Finally, I edit and post each of his long form videos for Youtube, and Reels for social media. A section on the front page automatically displays the feed of his most recent six Youtube uploads.