Auto Shop Force | Bowling Green, Kentucky
My longtime client Gary Gunn approached me with a new business concept. He was assembling a cohort of business owners in and around the automotive repair industry. Gary requested a bold, striking image that would fit the name of his new venture, Auto Shop Force. Naturally, this business logo designer was up for the task.
Business Logo Designer To The Rescue
Over the past nearly 20 years, Gary has launched countless small businesses, brands, and programs. Each time, he has brought me a concept to expand on.
Sometimes, just like every business logo designer, I produce exactly what he has in mind right away. Others, he and I brainstorm on a few small tweaks which carry the perfected logo over the finish line. This project landed squarely in the second column.
Gary explained the business concept to me initially as a casual, weekly Zoom meeting between business owners. Some were automotive repair shop owners. Others were marketing professionals and coaches working in the auto service industry. He envisioned a big, bold mark comprised of purple shades. The active word “FORCE” would need to be accentuated in some way to convey motion and strength. Instantly, a simplified wrench, as well as a lightning bolt, came to mind.
Logo Design: Editing The Auto Repair Design With My Client
As the elements came together and we edited the logo together, the finished product materialized. The lightning bolt underlines the word “FORCE”, but also accentuates the word “Auto Shop” because it is the same width as those words. In order to subtly hide the wrench, I made it the opening of the “O” in the word “FORCE”.
Perhaps this logo asks you to look twice in order to notice the little details. However, it is a strong enough mark to grab your attention in the first place. This is the kind of attention to detail you get when you bypass lazy AI tools and hire a real, human business logo designer like myself.
Looking For Kentucky’s Number One Business Logo Designer?
Look no further! Whether you’re a small startup, or an established business in need of a makeover, I’m your man. Contact me today.
