beard balm

Hiram Grooming Company 3rd Degree Beard Balm Can Label Design Detail

Hiram Grooming Co. / Lexington, KY

I created this beard balm label design for my friend Jeremiah’s “3rd Degree” beard balm. He needed both a logo design and packaging design for his new business venture Hiram Grooming Co. Each of his products is all natural, vegan, organic, fair trade, and handmade “to make good men look better”. His can labels required a clean, simple black and white layout with a short turnaround, so naturally he gave me a call.

Beard balm label design story

Hiram Grooming Company Beard Balm Can Labels printed

The finished product!

Jeremiah had initially sketched up a layout for me in Microsoft Publisher. I redesigned it in Adobe Illustrator with cleaner imagery and upgraded fonts as he had requested.

Just as he did with his logo, Jeremiah provided some vintage masonic art to recreate. The coffin imagery was from an old drawing featured in The Freemason’s Manual. It of course represents mortality. The hammer and shovel tools also appear, representing craftsmanship. I cleaned up the image and then redrew it as a vector graphic in Illustrator.

I also recreated another low resolution banner graphic that is often found in traditional masonic imagery. The three tenets of “Strength, Wisdom, Beauty” are a perfect fit for a men’s hair care product. The milgrain border ties all of the elements together with a touch of class.

Usually for packaging design work, I tend to stick with just one or two fonts. However, in this case, I used a variety of vintage fonts throughout the can label design. I then laid them out in the same style as many Victorian era products and ads. The result is a classic design indicative of a salve that a true renaissance man can appreciate.

Can I be your product’s packaging designer?

Do you manufacture your own grooming or healthcare products? Do they come in cans or tubes? You need the perfect packaging design to appeal to your customer base. Contact me to get the ball rolling!