going green

Packaging design for Fischbach USA "Green" Sealant Caulk Cartridge

Fischbach USA / Elizabethtown, KY

I created this packaging design for my former employer, Fischbach USA. Fishbach is an international company that leads the industry in producing sealant cartridges. These tubes typically contain caulk and other chemicals for both household and industrial use.

I worked in house at one of the US based offices, which is located here in Kentucky. Most of the work I performed during my time there involved updating text on other companies’ arts. Companies such as DAP and GE come to mind. In this case, my employers assigned me this special project in order to let me flex my creative muscles.

I designed this screen printed promotional item in order to tout the company’s environmentally friendly practices. Fishbach only requested that I use a certain set of colors and center my design around the Earth and nature. They also provided me with the copy for the tube. The rest of the details were up to me.

Environmentally friendly packaging design

This special run cartridge featured a conservation theme. As such, Fischbach partially manufactured it with recycled plastic and then tinted it a faint shade of green. The tube stated that the inks used for the design were both soy based and biodegradable.

The remaining copy centered around conserving Earth’s natural resources, so I went with a “clean Earth” theme. Green grass meets blue skies. A refreshing dewdrop and a globe surround the rolling hills. You can almost smell the fresh air!

Our screen printing process limited me to using just five solid ink colors. Therefore, I made the most of that limitation. I have always prided myself on making the most of limited resources in my clients’ print projects when needed.

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