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To be honest, I could take or leave Cable TV, as well as most streaming services. I am, however, a Youtube junkie. I’m always adding videos to my “Watch Later” list. I consume hours of content about retro gaming, pro wrestling, and other topics. During the pandemic, my band could not rehearse in person for over a year, so I decided to focus on creating content for our channel. I went all in, studying how Youtube algorithms worked. One of the crucial elements in building a successful channel is to make sure  your Youtube thumbnail design is on point. I observed techniques many creators used in their thumbnail creation and put them to work for both my band and my regular clients.

Youtube Thumbnail Design Story

During the 2020 quarantine, I laser focused on some of my favorite creators. I noticed that channels such as Punk Rock MBA and Top Hat Gaming Man employed an effective thumbnail design style. Since thumbnails often display at very small sizes, it is important to maximize the space you are given. The most impactful art in this format tends to employ a bright colored background. A big, bold headline occupies approximately one half of the space, usually in white and outlined in black. Most importantly, the other half of the thumbnail usually features someone’s face, with a clear, often exaggerated expression. A face with an obvious expression, when paired with a compelling headline, can spark curiosity and generate clicks.

After study time, I put all of this knowledge to work. I sharpened my thumbnail skills while editing original music videos for Sempervivi and clips of Zoom classes by my clients You Net Results and Sara Drury. One such video for the band enabled me to partner with my favorite female pro wrestler Thunder Rosa, using footage from her career before she signed with AEW.