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Since 2020, I have managed web content and edited videos for Rob Rowsell. Rob is a San Diego, CA native with a remarkable life story, detailed in his best selling book Addicted to Life. Previously, Rob owned multiple auto repair shops. He reinvested the wealth he earned there into multifamily real estate properties. Those investments grew his wealth greatly. Today, he coaches aspiring investors on how they can do the same. For the first few years I worked with Rob, I set up and managed a membership section on his site. As his clientele grew, the site demanded a redesign. This is the story of that investor website design makeover.

Real Estate Investor Website Design Story

As the years ticked by, I consulted with Rob and his personal assistant on how to add more paying members. We all agreed his existing site needed a complete facelift. His publishing company initially created a cookie cutter template (poorly) designed to sell his book. His business model was gradually moving away from just selling his books and scheduling speaking engagements. Instead, he set new goals of attracting leads to try out one of his monthly Zoom meetings. Once they tested what Rob’s Inner Circle meetings offered, they might join his paid online coaching group.

Rob constantly travels all over the country, both buying and selling multifamily rental properties. He is also an inspirational and highly sought after public speaker. As such, he has to trust that we, his remotely based team, can carry out the vision he lays out for us in our weekly strategy sessions. Sometimes, we have to make judgment calls when he is unavailable to meet with us. It helps that I have paid close attention to his aesthetic tastes. I take detailed notes on every task that he needs done, so it is very rare that Rob requests that I make changes to his graphic design or video clips.

Building The Investor Website Design Layout With My Rental Property Manager Client

I replaced the bland, uninspiring site layout with a bold combination of blue, yellow, white, and black. These background colors organize the homepage into blocks that help emphasize Rob’s services, as well as testimonials from group members. I also included a section that highlights the newest free blog posted to the site’s library.

I sprinkled a combination of studio and casual photos of Rob throughout the site. These are bolstered by royalty free images related to real estate investment properties in both the blog entries and pages explaining Rob’s coaching and speaking services.

Simplifying the Website Content

When we planned Rob’s new investor website design, I advised him to simplify the existing content. Some of its  pages slowed down the site with large, washed out images that were not optimized. The site also suffered from overall content bloat. There were way too many pages in the menu. Many of those pages were either redundant or out of date. The only dynamic element that ever changed on the site was the slideshow on the front page heralding Rob’s awards and achievements. Therefore, I combined several pages, condensing the menu to just four important links. During my audit, I made sure not to delete any bonus content pages linked from the book via QR Codes.

As the new site came together, our team agreed that the focus of the site needed to shift. While Rob’s many awards and his life story remained, the main goal of the site was to entice investors to join his Inner Circle Community. Therefore, we made sure the new homepage boldly highlighted that membership group. Rob also spearheads mission trips in order to build homes in Mexico. Links to that information is also important featured content.

Property Investor Website Design: Behind The Scenes Features

Along with streamlining the website’s layout and content, I made many improvements behind the scenes. The secure online forms automatically add new contacts to Rob’s CRM (HighLevel). They are organized into tags as well. I also solved an issue where the forms were allowing a large amount of spam messages. Now, using Google ReCAPTCHA 3.0, only legitimate messages make it to Rob’s inbox.

In addition to the website redesign and ongoing updates, I worked with Rob Rowsell’s team to integrate direct message marketing workflows. When potential customers see his Youtube Shorts or Meta Reels, he wraps up with a call to action. The videos ask viewers to request a free PDF or other info via direct message. Customers send him a keyword via DM asking for the content. In exchange, they provide their email addresses. That then starts an automation. I set these processes up in HighLevel to add the users to his contacts under specific tags, just like the website forms. When users are added, they join a funnel of leads Rob’s PA maintains. She automates follow up campaigns to nurture those prospects.

Real Estate Blog Entries

Today, I still update and troubleshoot Rob’s investor website design. Each month, I edit his monthly Zoom call recordings into short clips. Then, I schedule them to post on his Youtube channel and his Facebook page over the following weeks. I also get even more mileage from these videos by writing weekly real estate blog entries that flesh them out in writing. Along with eye catching thumbnails, I write a blog post centered around a keyword for each video. This process of regular updates strengthens the site’s SEO (Search Engine Optimization). The site then attracts more views from Google searches.

See the investor website design in action here!