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Muhlenberg County Public Libraries / Greenville, KY

The library director Janet contacted me regarding this project. She needed me to turn this yoga poster design around shortly after New Years. Of course, I made time after the holidays for my long time clients.

Yoga poster design story

Janet only provided the text to include on the flyer, and the format sizes I would need to design. I had worked with the library for many years, so she trusted my instincts to create the perfect promotional material. Of course, I instantly had a concept and color scheme in mind.

Initially, I envisioned a group of silhouettes performing yoga poses. Combining these with an ornate mandala pattern hearkened back to yoga’s origins in the country of India. I didn’t want to make the yoga poster design layout too busy. Therefore, I faded the mandala into the background.

I contrasted the dark, dull blue elements against the bright orange burst background. The images stayed simple. The background however included a three dimensional pattern. I fenced all of the elements in with a dotted white frame, which also helped emphasize the sponsor logos and tagline in white. These were located at the bottom and top, respectively.

For the yoga poster design main title, I chose a font containing characters similar to Hindi for the word “Yoga”. The capital “Y” moved up to make it more symmetrical. I set the words “IN THE LIBRARY” in another unusual font. I warped them in a waving flag shape. This added just the right amount of motion to the title.

Janet and the rest of the library staff loved the vibrant, inspirational design. It perfectly promoted that library patrons could stick to their New Years resolutions, and get fit with a new exercise program.

The Rough Customers | Lexington, KY

Pick it up! The Rough Customers are Lexington, KY’s only third wave ska band – as far as we know! In 2014, my band at the time Analog Apostles performed with them and Nashville, TN soul rockers Ravenhill. Ravenhill made a tour stop in Lexington at the Sidecar, next door to Al’s Bar. The Rough Customers’ live show is all about fun, and that’s the vibe I was going for with this concert poster design.

Large format concert poster design

The featured photo of the classic pin-up girl and phonograph was given a “washed out” effect, which I made by reducing the colors using Adobe Illustrator. I then added the hypnotizing bright blue swirl in the background to enhance the kitsch factor.

I lettered the bands’ names in a watermelon red using the retro “Badaboom” font, since it always signals good times. Additionally, I used the “Cherry Cream Soda” font for the other text, completing the poster’s vintage 50s feel. Finally, I added a QR code to the concert poster design so that potential concert goers could RSVP to the event on Facebook by scanning the poster with their smartphones.

The Rough Customers never disappoint when they take the stage, and always draw a big crowd. This show was definitely no different, since we filled the small room to capacity. I would like to think that my eye catching design helped with that aspect.

I always design and print my own 11×17″ posters to promote shows and other events that I put together. The large format gives me more canvas to play with. It also stands out more than a letter sized flyer when I hang them in store windows.

Misty Mountain String Band / Louisville, KY

Misty Mountain String Band’s banner design on display at a performance.

After designing MMSB’s CD layout for “Went to the Well”, the band returned, asking me to create a large banner design. This three foot by five foot vinyl banner traveled with the band and helped the guys look professional when on stage.

Banner design for Kentucky bluegrass and folk band

The affable string band described their sound as “What it sounds like when a banjo smiles.” Similarly, this banner is both warm and inviting.

The large banner layout features text and ornaments arranged in a vintage two color “show poster” style. First, I set the stage with a neutral color background with a rough burlap texture. I then mixed the two big, bold fonts for the main title in bright orange.

Afterward, I reversed the words “Misty Mountain” out of a long orange block using a Western style font. This is a divider in the middle of the main title to break the banner design up visually. It also functions as ground for the squirrels to stand on.

I set the rest of the band’s name in a heavy sans serif style font. Some of the letters were randomly nudged in order to make the title appear to be manually screen printed at a letterpress such as Nashville’s Hatch Show Print.

After that, I added the band’s requested twin squirrel and banjo line drawings in a bold, dark green. This gives the overall design a natural feel with more weight. Finally, I added some distress to the entire banner design composition using a grunge pattern eraser. How much more bluegrass can you get? The answer is none – none more bluegrass!

I created this newspaper ad design series while working for Dogwood Lakes Camping Resort in Dunmor, KY. The long beloved Western Kentucky campground held annual motorcycle rallies and concerts during my time working as their in-house Graphic Designer. Dogwood Lakes also held smaller community events, such as yard sales. Holiday parties and haunted houses also became popular.

The campground had grown in recent years, so I designed these ads to promote their upcoming events. The Greenville Leader News and the Central City Times Argus local papers featured the ads.

Newspaper ad design for clients in Kentucky

Dogwood Lakes as it appeared in the early 2000s.

My coworker Ricardo Lowenstein conceived the adorable Top Dog character. He provided a total of four posed illustrations for me to use in the newspaper ad design series. I then dressed the pooch up in Photoshop to fit the themes of these events.

Top Dog portrayed many diverse characters for a variety of special occasions. TD dressed as a vampire, Uncle Sam, a jolly pirate, and a mariachi singer. He rode in a go-kart for Memorial Day, hawked a velvet Elvis painting for the yard sale event, flew a kite, and munched on a yummy chocolate bar.

Other designers might have felt limited by the black and white newspaper format. However, I chose to look at it as a challenge. Without colors, I still used the elements I had on hand to create vibrant and fun newspaper ad design pieces.

The ads were so successful in getting the word out in Muhlenberg and Logan Counties that they attracted huge turnouts for the events. I always have fun reimagining characters in different scenarios in order to breathe new life into them.