halloween

Mascot Shirt Design for Main Street Costumes in Kentucky

Main Street Costumes | Greenville, KY

Main Street Costumes needed a mascot shirt design that captured the essence of their local, year round costume shop. The design features a photo of a six foot tall, one-eyed skull. This gross, yet lovable, creature greeted those who drove by the shop, and was a fixture downtown for years. For the design, I surrounded the skull with a familiar cast of characters who were simultaneously both creepy and festive.

Mascot shirt design story

First, the owners Clint and Lori Cobb provided me with a high resolution photo of their familiar skull mascot. Also, they sent vector images of other famous characters that they had commissioned drawings of. These included Santa Claus, Frankenstein’s monster, Dracula, a wicked witch, Uncle Sam, the Grim Reaper, and the Easter Bunny. I accepted the challenge to feature these colorful images in front of the shop’s “road sign” logo in a simplified four color screen print.

I reduced the surrounding characters to shades of grey, and simplified the skull to a black and white image. However, I recolored the bloodshot white of the eye, and the blue pupil. This is a great solution to the characters, since they originally needed too many solid colors to screen print at a reasonable cost. This also allows these elements to still stand out, framed in turquoise and surrounded by the colorful text, road sign logo, and hypnotic red circles.

I used a vintage style specialty font for the main text “Home of Giant Skull!”, styled with a red to white gradient. “Mainstreetcostumes.com” is set in light green using the familiar font used for TV’s The Simpsons.

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Does your business have a unique mascot that is popular both online and with brick and mortar visitors? You should make the most of it and print some merchandise! Contact me today so we can put our heads together!