auto repair

You Net Results - Business Coaching Website DesignYou Net Results

Houston, TX

My former employer Gary Gunn introduced me to Brian Gillis, a former auto repair shop owner seeking to start a training business. His new company would focus on all aspects of automotive repair, specializing in service advisors working at the front counter. Since Gary trusted me years ago to handle his business coaching website design, I was the ideal candidate to do the same for Brian.

Business Coaching Website Design story

This was a huge project, which was months in the making. While I squared away the nuts and bolts of Brian’s site, he was busy behind the scenes seeking out his initial clientele. Other repair shop owners ran in the same circles with him for years, so he was a trusted figure. We planned out a comprehensive strategy for both the form and function of the site.

This business coaching website hosts both free video clips and members only content. The site is divided into a host of libraries. Each one houses an archive of weekly webinars covering a specific aspect of the automotive repair business. Brian and his clients deep dive into these topics in each webinar. They also meet in person at conferences a few times per year.

Other features of the site include a calendar of upcoming workshops and conferences. I also created a chart comparing the four membership levels for potential customers. The orange menu button is a call to action urging visitors download a free strategy guide and opt into the email list. Finally, I connected all of the secure contact forms on the site to the company’s Mailchimp account. Each one is organized by its own tag. The business coaching website design was complete.

Once I completed the website build, Brian and his team contracted me to keep the site updated. Each week, I edit and upload YNR’s webinars to the site. I also edit and post the free video clips and blog entries, handling SEO duties for each. Check out the site here!

Contact me for your business coaching website design

Do you have a passion for mentoring other business owners? Perhaps you need a web designer to build a membership site, or a webmaster to manage your current one. I’m your man. Contact me today!

Auto repair logo design for Modesti's Car Care Center in California

Modesti’s Car Care Center

Culver City, CA

This California full service shop sought to update their existing auto repair logo design. Modesti’s was founded in 1972, and had built a sterling reputation for customer service. As such, the family owned automotive business needed to retain their brand’s traditional image, while adding a modern flair.

Auto repair logo design story

Modesti’s requested to keep both their original font and colors. However, they could not provide me with image files of their existing logo. Since Modesti’s only provided photographs, I meticulously retraced their custom drawn script font. Next, I created an orange gradient effect in order to give the main title a high end shine.

Finally, I added thick orange, white, and black strokes. These add depth, and also make the name pop off of the background. I then combined the familiar “Doughnut Frame” and “Hand Grasping Wrench” elements behind the name. Sometimes the most obvious solution is the best one!

The bold white font spelling “Car Care Center” over the green circular frame hearkens another West Coast business institution, Starbucks. I styled the hand and wrench with detailed shadows and highlights. This creates a realistic illustration for this auto repair logo design. Finally, I embossed the shop’s establishment date on the chrome wrench. This is one last reminder of their strength and stability. I also provided the shop with simplified versions of the logo. Both the black and white versions and solid color versions leave out the chrome and gradient. I also left out the extra details of the hand. Modesti’s enhanced their brand via their shop’s signage and vehicle wraps. Here are some examples of how they used their logo.

Contact me for your shop’s auto repair logo design

I have been working with independent auto repair shops for many years creating logos, websites, and more. Contact me today to your automotive shop logo design needs.