Apparel Design

Some of my all time favorite projects fall in the Apparel Design category. In my opinion, nothing beats art that is both fashionable and functional. I love going out and seeing others in public wear my T-shirt designs.

Do you play in an independent band or own your own record label? You need affordable merch design, including shirts. If your company promotes events, then you are going to need shirts or buttons to promote them. Perhaps your business needs uniforms and hats with your logo on them for your employees. Want something more stylish? Why not a scarf or bandana then? Put my creativity and skill to work for you!

Contact me for your own apparel design

Scroll down in order to see samples of my apparel design work below. Then contact me to get started. I’m ready to work on your shirt or or other clothing graphic design project!

Sempervivi Hoodie Graphic Design - Front and Back

Sempervivi / Lexington, KY

Since 2015, I’ve designed several shirts for my pop punk project Sempervivi. As the band has grown, so have our merchandise offerings. We decided to take the next logical step by putting out some hoodies. I have done hoodie graphic design before, but this was special, since it was for my own music project.

Hoodie Graphic Design Story

Printing hoodies can be expensive. I wasn’t sure if there would be a big enough demand for Sempervivi hoodies, so setting up a preorder on our website for a limited run made sense. Maybe my friend who prints our shirts (Jeremiah at Flesh and Blood Printshop) might have a few extra blanks lying around. I asked him, and it turned out he had a lucky number of 13 surplus hoodies, both pullovers and full zip ups. There was also a mix of black, dark green, and heather grey garments, in a wide variety of sizes, so it helped create a sense of scarcity.

Once I got our plan in place, I started working on a design, which is backward from my usual order of doing things. Our bassist suggested that I create the design around silhouettes of us rocking out. I’ve done this theme several times over the years, both for artists and businesses. I used Adobe Illustrator to outline a few screen captures of live video footage, as well as some professional photos our friend Carmen had taken.

After I arranged the silhouettes, I framed them in a grungy circle of stars, adding the phrase “Kentucky Punks” underneath. To punctuate that phrase, I added our state’s motto “United We Stand, Divided We Fall”. Then, I arched the band name at the top using a tall retro title font. I adjusted the “M” for legibility, and added a small crown at the top to finish the back art.

Finally, I added the front design to the left chest. The silhouette of Kentucky contains the new logo font without the arch, along with the crown.

Hoodie Graphic Design Color Variants

Since we were printing on three different colored garments, I asked our printer to use three different ink color combinations. In addition to this being our first hoodie design, it was our first apparel to feature more than one ink color. For the black hoodies, we used a combination of cyan blue and white. The forest green garments featured orange and white. Lastly, the heather grey hoodie graphic design was printed using black and pink ink.

When I finally nailed down the design and the color schemes, we set up the online preorder for our fans. Once we had sold enough hoodies in advance to break even, I sent the files to press. Suffice to say that everyone loved them!

Contact Me For Your Hoodie Graphic Design

Inspired to offer hoodies for your fans? Contact me today to create a hoodie graphic design for your own band or business.

Anniversary shirt design - Lynagh's Irish Pub - Lexington, KY

Lynagh’s Irish Pub / Lexington, KY

The staff at Lynagh’s Irish Pub were great to me for the few years we worked together. They hired me for some of my favorite apparel and concert poster projects. Despite the COVID-19 pandemic reducing all of our local gathering places to carry-out only in 2020, the owner Jeb was still looking ahead to the next year. He contracted me for an anniversary shirt design to commemorate Lynagh’s 40th year of service.

Anniversary shirt design diary

As usual, Jeb gave me one bullet point and let me run with it. He requested that I recreate the Lynagh’s storefront from a few photos he sent. Other than that, he gave me complete creative freedom. I rubbed my hands together and started sketching out the perfect apparel design for this special occasion.

Initially, I intended on featuring the storefront front and center. I would situate all of the other elements behind it on the anniversary shirt design. However, the building is not exactly very distinct, apart from the signs on top of the roof. I decided it would be more effective it were “contained” within a shield shaped frame. I made a very detailed drawing of the store, including the West Sixth Brewing neon sign in the window. The glass door opens to invite everyone in the friendly confines of the pub. I took some liberties with the illustration for artistic effect. Specifically, I enlarged the signs on the roof so they would stand out more within the shield. I needed to maximize the space on the art board. I also added a black “night sky” with stylized stars to help the sign pop more.

Finally, I laid out the shield and the heraldry. Outside the frame, I added a civic crown wrapping around either side in order to add a touch of class. I typed “40th Anniversary” in the Copperplate font, and then placed it into a double stacked banner in the center. To balance all of the elements out, I added a three leafed shamrock at the bottom, as well as a regal crown on top. The years 1981 and 2021 proudly display on either side of the crown, completing the anniversary shirt design.

Contact me today for your own commemorative apparel artwork

Does your business have an important milestone coming up? Let’s celebrate! Contact me today.

Kentucky shirt design detail for Louisville Bluegrass band

Misty Mountain String Band | Louisville, KY

I created this Kentucky shirt design for The Misty Mountain String Band, who are long time clients and friends of mine. They are surely the hardest working bluegrass and roots music quartet in the USA. I may be biased in this assumption, though. The Louisville foursome showcase traditional Kentucky instrumental and vocal sounds. Four voices create soaring harmonies over banjo, mandolin, stand up bass, and the six stringed acoustic guitar. Their distinct blend of folk and old time music styles creates a crowd pleasing live show.

As with their previous records, the group called upon their fanbase to help crowd fund their 2018 LP “Kentucky Bound”. The Kickstarter online fundraiser service was a perfect platform to do that. Since a new record always calls for new merchandise, they needed a distinctly Kentucky shirt design as a reward for their donors. As the details unfolded, it looked like I was about to become a Kentucky tourism shirt designer!

Kentucky shirt design story – choosing the right images

Kentucky Postcard that inspired the "Kentucky Bound" Shirt Design by Kentucky Tourism Shirt Designer Their stand up bassist contacted me with a concept that was based on a vintage postcard designed to attract tourists to the Bluegrass State. Like the retro postcard, the shirt would feature a variety of Kentucky landmarks and attractions. We worked together to flesh out a variety of examples for their Kentucky shirt design. Finally, we all settled together on an iconic group of eleven notable ones.

 

First, I started by hunting down the most appropriate royalty free images that I could find for each of the attractions. I then assembled the lettering for the main title from a tall sans serif font. After outlining the text, I reshaped each letter to make them stand out like those on the original design. Using the Adobe Illustrator application, I stroked the letters with thick black strokes and added a thinner white stroke inside. Then, I manipulated the text. I added both warp and 3D effects in order to mimic the text style featured on the original postcard.

Main title and photo retouching by Kentucky tourism shirt designer

Next, I cropped each of the photos so that they would fit exactly inside of the letters. As with the original design, some of the items also needed to take up the space of two letters. Peabody’s coal shovel was so enormous that it warranted taking up the “B” and “O” to get the full length effect. The patterns on the monarch butterfly’s beautiful wings deserved the extra space provided inside the letters “N” and “D”.

After I laid out and cropped the images, I color corrected each of them. I did this by adjusting their brightness and saturation factors so that each picture would balance the others out. Last of all, I blended some filtered copies together with the original photos in order to give them a painterly feel. I was ready at last to add the finishing touches.

Finishing touches on the Kentucky shirt design

In front of the faded and pale sunset background, I then set the band’s name. I employed a mix of italicized tall sans serif and script fonts. A majestic cardinal, which is the Kentucky state bird, rests its sturdy talons on the letter “I”. The red bird looks straight ahead to a bright future for our commonwealth. The goldenrod is the official state flower of Kentucky. The yellow flower also appears floating in the bottom left corner of the postcard. You might even choose to say that it appears as a garnish to balance all of the elements out.

Finally, this Kentucky shirt design features the historic Bill Monroe Homeplace in the bottom right corner of the postcard. This is a call back that is reminiscent of the Kentucky state capitol building, which is featured in the original postcard. As with the main title, I blended the original photograph with a copy of it that I stylized with a painterly dry brush Photoshop filter. I added an inside stroke to the rectangle shape in order to complete the postcard feel. To top off the shirt design composition, I later added a grunge texture overlay. This gives the whole piece a feel that looks both worn and weathered. A few minor revisions later, and we had a finished product.

Kentucky shirt design – fan reception

This design was roundly praised. When the teaser images were posted on the band’s social media channels, fans remarked that they couldn’t wait to get their hands on the new MMSB swag. That being said, this shirt graphic design turned out to be one of my favorite projects to date. The colorful postcard image really pops off of the mid grey colored shirt. It is always a pleasure to work together with The Misty Mountain String Band.

Contact me for your own Kentucky shirt design

Are you part of a Bluegrass band, a record label, or a small business which is based in Kentucky? Does your group need an original shirt design that pays tribute to your old Kentucky home? You can put full confidence in this Kentucky tourism shirt designer to get the job done. Contact me today!

Band shirt graphic design for The Rough Customers

The Rough Customers | Lexington, KY

My friends in Lexington’s favorite (only) ska band The Rough Customers approached me for a new band shirt graphic design. They requested a parody of the famous Ale-8-One soft drink logo. Ale-8-One (“A Late One”) bottles their ginger based soda near here in Winchester, KY.

Since it is a symbol of Kentucky culture, the band chose it to represent them at both local shows and tour dates. Also, the band had just added a new singer, so new merchandise would be a great way to celebrate the new era of the band.

Band shirt graphic design story

Many of my projects involve brainstorming ideas with clients. However, we did not need much back and forth discussion for this shirt design. The band simply requested a parody logo replacing the product name with their own. The design would go on a kelly green shirt, reminiscent of the brand’s bottles. I suggested replacing the stars in the original design with trumpets, in order to give it a subtle nod to the band’s genre.

Rough Customers band shirt design on display at their merch table.

The shirt makes its debut at the band’s merch table.

I began the design by tracing the outline of the soft drink’s signature red and white badge. The brand name actually uses a hand drawn mark, instead of a conventional font. As such, I studied the original. I wondered what other characters would look like if they were written in this style. Then, I started working in Adobe Illustrator.

Shirt Typography In Adobe Illustrator

I started with the conventional sans serif font Myriad Pro, spelling out each letter. After that, I outlined them, and warped them using envelope filters, as well as the pen tool. I spent the bulk of my time getting the sizes and weights of each new character just right in order to mimic the original logo’s feel.

Finally, I substituted the aforementioned trumpets in place of the original’s stars. The end result? The Rough Customers‘ fans loved donning the bright green, red, and white shirts while skanking at the band’s shows.

Contact me for your band shirt graphic design

Do you play ska, punk, metal, or rock music? Perhaps you perform Mongolian throat singing? I’ve got you covered. I love designing shirts for bands and music artists. Contact me today to get started.

Sempervivi t-shirt design

Sempervivi | Lexington, KY

Just as with the T-shirt design for my previous band Analog Apostles, the first Sempervivi shirt design was a big seller out of the gate. Releasing and promoting an album is a lot of work, but I never slack off when it comes to the accompanying merch. Therefore, I put in some serious time on the minutia of this apparel project. Since I was spending my own money to print these, and I wanted fans to actually buy them, every detail counted.

Lexington, KY Band T-Shirt Design Story

Sempervivi T-Shirt Design, modeled by Jeremiah Duncan of Lexington, Kentucky

My buddy Jeremiah modeling the design.

Shirt art was not originally in the plans or budget after finishing the record. However, my wife liked the idea and encouraged me to splurge, within reason.

I felt like there were enough black and heather grey band shirts in the world. I needed my shirt art to stand out. My music is, generally speaking, positive and upbeat, so bright yellow seemed like a good choice. You can’t go wrong pairing it with red ink.

The primary colors pop sitting on the merch table! Keeping the art at one ink color offset the cost of springing for super soft, vintage tees.

I wanted to go for a sports feel with the layout, similar to designs by Roots of Fight. The arching “SEMPERVIVI”, as well as “LEXINGTON, KENTUCKY” are set in the tall title font Moonshiner. I mixed it with the bold, trendy script Thirsty, which spells “Always Alive”.

Since this is a promotional item tying in with the new record, I reused some hand drawn elements from the CD art. Specifically, I made the succulent the focal point of the art. The much smaller cicada at the bottom punctuates the composition. Finally, I used a grunge brush to create a distressed feel throughout the artwork.

Apparel Design for Bands in Kentucky

If you have a band or other music project, I’ve got your hookup for apparel design. I will work with you on a budget friendly design that will still stand out. Contact me to get started!

Analog Apostles "Diver" Band Shirt Design by Kentucky Band Merch Artist

Analog Apostles | Lexington, KY

Ahoy, ye scurvy sea dogs! This band shirt design for my former rock band Analog Apostles is one of my favorites. I created this two color screen printed art before we loaded up our van and left for our Summer 2014 tour of the USA. These eery shirts were instantly hot sellers. Several years after they were pressed, I still see them around town here in Lexington on occasion. I love being a band merch artist and creating musician shirt art! We’re going to plunge 20,000 leagues into the sea and talk about the thought and work that went into this band apparel design.

Band Shirt Design – limited inks for apparel printing on a budget

Everybody loves to wear a good black band shirt. I know I do, at least. Seriously, I have probably filled half of my t-shirt drawer with black apparel featuring musician shirt art. Mostly for my clients’ budgetary reasons, my shirt designs usually feature only one or two screen printed ink colors. Also, black is the most popular shirt color. Many shirt printing businesses offer special discounts on them. I can still make a big impact, even though I am not drawing from a large color palette.

This design definitely provided a lot of bang for our indie band’s very limited bucks! I chose a color combination that consisted of cool turquoise blue and a light green shade. They come together to create an aura that is both mysterious and soothing. This makes the two distinctly bright ink colors really stand out against the stark black background of the shirt itself.

Deep sea themed band shirt design for a Kentucky indie rock group

The chilling deep sea diver bust is up front wearing a vintage style diving helmet. I feel that this element adds to the mystery of the overall design. Who or what could be lurking behind the mask? The unknown figure in the foreground makes for an unsettling and potentially dangerous focal point. How spooky is that?

It turns out that the uncanny valley has a body of water running through it. A pattern of waves comes together in order to create the green background behind the diver. I actually took the cool water shapes from a photograph of the ocean. I simplified the aquatic image down to just two colors using Adobe Photoshop. This way, it would work on the screen printed art. Then, I finished cleaning it up for the vector art application using the Adobe Illustrator application. This way, I removed the shadows so that it would only display the highlights in green.

Band merch artist details fonts and styles

Finally, I added the band’s name at the top of the design in a tall serif style type. Because of the deep sea theme, I used a vintage font that I felt could easily be found on a pirate ship flag. Perhaps one might even find it emblazoned on a buried treasure map. In fact, it is the very same font that has been used by Major League Baseball team the Pittsburgh Pirates in the past, MLB Tuscan.

I began by first setting the word “ANALOG” at the top in the turquoise hue. Then, I continued by reversing out the word “APOSTLES” so that it would read in black over the green water background. Therefore, it makes the best use possible of the negative space of the shirt itself. It creates the illusion of a three color design. This way, it still remains legible as part of the name of the band, while adding some depth to the overall design. Do you get the dad joke that I was making there? Depth? Water? I am a father who has a young son, so silly puns are my forte’.

Analog Apostle musician shirt art modeled by a cool guy in Kentucky.

Not sure what the world’s coolest guy Fred is doing here, but the shirt looks good on him.

You need a professional band shirt design of your own

Way back in 1999, I was a student at Murray State University studying Art, with an emphasis on Graphic Design. During that time, I started up my own freelance graphic design business right from my dorm room. I have been playing the guitar and singing in independent bands all around Kentucky since 1997. Over the years, I have combined my two passions many times.

I have made designing music merchandise for bands one of my specialties. In fact, it’s one of my favorite things to do. Networking with other musicians has taught me a lot about this print graphic design genre. This art was a callback to our most recent independent EP “The Other Side of the Sea”, which I also designed the layout for. Some players prefer more literal, music based interpretations in their merch designs instead.

Every band or artist should sell some physical merchandise at their shows. If you want to successfully grow your fanbase, it helps to have some quality merch items on your table. Buttons, stickers, CDs, refrigerator magnets, and can koozies are great ideas.

One of the most effective ways for music fans to support their favorite local artists is wearing their shirts wherever they go. An eye catching apparel design can start up conversations with both friends and strangers alike. Subsequently, this investment would make a great way to help spread the word about your own brand.

Contact me for your own musician shirt art

Do you need a band merch artist? Let’s work together to find your perfect fit. Contact me today if your indie band or record label needs a rad shirt design of your very own!

Parody shirt design for Lexington, KY Country Music Singer Christopher Sprankle

Christopher Sprankle | Franklin, TN

Sprankle also used the design on a drink koozie.

Sprankle also used the design on a drink koozie.

I made this parody shirt design for the Tennessee based country music singer Christopher Sprankle. When Chris moved here to Lexington, KY, his manager contacted me for a two color shirt art.

She sent me a favorite photo of Chris’s dog Grizzly, since he is popular with Chris’s rabid Instagram followers. Then she sent a photo of a rusty can of Grizzly brand smokeless tobacco to incorporate.

First of all, I mocked up the word “Sprankle” in place of the Grizzly logo. Since the logo is a hand drawn design, rather than a commercial font, I had to draw up the grunge text manually.

After that, I simplified the photo of Grizzly in Photoshop into a black and white image, then I further contrasted it in Adobe Illustrator to finish the effect.

Topping off the parody shirt design

Photo of Grizzly the dog used for the parody shirt design.

Photo of Grizzly the dog used for the parody shirt design.

Because I had a few more elements left to work with, I made a few suggestions. The client loved every one of my ideas, so we ran with them. First, I reworded “Long Cut Wintergreen” to Sprankle’s hometown Franklin, TN. I also improvised “American Country Music” instead of “American Snuff Co”.

Finally, I wanted to use “Est. 1903” from the original oval text, so I decided to change it to to Sprankle’s birth year of 1994. I added in some grunge around the edges since the design needed a weathered feel. In the end, Sprankle’s fans loved it, so I guess you could call it a smash hit.

See the photo I started with on the right, then follow Chris’s music on Instagram here.

Contact me for your brand’s shirt artwork

Whether you are a country musician or a Christian bookstore, parody shirt designs can be big sellers. Contact me today for the right fit.

Girls Who Code Shirt Design for Kentucky College Group for Women Programmers

Girls Who Code | Murray, KY

I created this retro shirt design for a Murray State University based programming club. Since the organizer loved my shirt design for her previous group “Women in Computing”, she reached out to me once again. Since she asked for housewives from vintage ads on pink shirts, that design was decidedly more “girly”. This time around, she wanted something less feminine, since there were also male students helping with her new group “Girls Who Code”.

She still wanted to continue our previous kitsch art theme, while keeping the “nerd” vibe going. Her only other requirements were for the design to use just two ink colors screen printed on navy shirts. I was more than happy to comply. I excel at this format because many of my apparel clients stick with only one or two ink colors. My specs were now on paper, so I got to work right away.

Retro shirt design empowers females in technology fields

First, I searched through my vast stock photography catalog. I quickly found a retro photograph of a wind-up robot that would obviously be a perfect fit. The robot’s colors were then simplified down to only cyan blue.

Next, I overlaid it partially on both the white strips and the negative space. Thus, I added just the right amount of contrast.

I then laid out the text in mixed “Chicago” and “MT Script” fonts to add to the fun. I tilted both the robot and text section at opposite angles, so I could give the art a little more movement. Therefore, it really jumps out at the viewer instead of a more conventional design.

Finally, no coding related design would be complete without incorporating some ones and zeros. Thus, I had to top it off with a few.

Your club or organization needs to hire a professional graphic designer

Are you in a programming club in need of a shirt design that stands out? Then contact me today!

Ronald Jenkees shirt design

Ronald Jenkees | Louisville, KY

This Ronald Jenkees shirt design is one of my biggest hits! RJ is a friend of my old band from Kentucky. If you’ve never heard of him, he is an electronic music prodigy, as well as a YouTube phenom.

RJ is instantly recognizable, squinting in his Coke bottle glasses while wearing an assortment of fedoras and other hats. In his live performance videos, he always encourages viewers to have fun with their music, no matter what their skill level may be. This makes him a kindred soul to me, so I was happy to work up some apparel art for him.

He commissioned a simple shirt design in 2013, which he would release along with a new album. His only request was that I keep the shirt to a simple two to three colors. Since I have a background in screen printing, simple designs are a specialty of mine. He encouraged me to get creative with shirt colors and depictions of him.

Ronald Jenkees shirt design story

First, I used Boris Black Bloxx for the text, which a thick, wacky font. I decreased the spacing of it in order to add to the fun. Then, I simplified a screen capture from one of Ronald’s Youtube jam videos to create a one color image. Finally, the product displays his vibrant personality while promoting his jaw dropping musical prowess.

This version is the men’s style, which is displayed on an Ice Grey T-shirt with orange and dark grey inks. The design is also available in a grey ladies cut with pink and dark grey ink colors. Order Jenkees swag for yourself here! Then go see him in action on “the YouTubes” here!

Shirt design for musicians and Youtube stars alike

Are you crowdfunding your next album and in need of a shirt design for one of the perks? Do you need merchandise to capitalize on your viral videos that are blowing up on Youtube? Contact me today for the perfect shirt design!

Zombie Walk 2 event promotion design

Main Street Costumes | Greenville, KY

The living dead returned, roaming the streets of Western Kentucky for the sequel to 2011’s Zombie Walk event! The previous year’s undead themed charity walk turned out to be a huge success. Therefore, Main Street Costumes once again called me for their event promotion design. The small town costume shop printed variations of this artwork as eight feet long banners, postcards, and t-shirts.

Since this was the second annual event, I multiplied the featured zombies by two. I felt that the stock image of the purple female zombie was a tad too immodest for a family event, so I photoshopped more clothing to cover her. I also adjusted some proportions of the characters to better fit the space.

Then, I drew the red “2” so that the second event artwork would call back to 1980s slasher film sequels. The brightly colored characters and titles pop off of the stark background. I used the heavyweight Gotham font for the copy. See my work on display in this Youtube commercial for the event:

Screen printed shirt for event promotion design

I rose to the challenge of simplifying the full color poster and card designs to create a three color screen printed shirt. Since my background includes over five years of working in the screen printing industry, it was second nature to me.

My client agreed that we should reduce the art to pink and purple with white highlights. We stuck with the black background for the shirt. Black therefore functions as a de facto fourth color, outlining the words and images, and coloring hair and grunge elements.

Hire a professional graphic designer for your event’s artwork

Are you planning a community event such as a costume party, fundraiser, or fun run 5K race? Contact me today! I will bring your vision to life.